For publishers
Monetize your inventory with top-tier demand
Demand from proven brands and agencies in tier-1 regions. High fill rate and eCPM, no low-quality or malicious ads, and an account team that answers the same day.
Based in Tallinn, Estonia. | Working with advertisers and publishers worldwide. Reply within one business day.
Why monetize with X5
Get the most out of every impression
Boost your revenue by monetizing inventory with top advertisers. This is what the X5 Agency monetization solution stands for.
High eCPM and fill rate
Demand from brands and agencies that pay for quality, plus multiple sources so your inventory does not sit empty.
Proven-only advertisers
Every advertiser and every creative is checked by a human before it runs on your inventory.
In-house account team
A named manager who knows your inventory, not a ticket queue.
Demand
Premium worldwide demand partners
Unleash the potential of top brands and agencies demand.
- Proven-only advertisers
- Access to tier-1 regions demand
- High eCPM
- Direct and programmatic deals
Inventory we monetize
- In-app
- Mobile web
- Desktop web
- Connected TV
Formats
- Video
- Native
- Banner
- Interstitial
- Rewarded
- CTV video
Ad quality
Ensured ad quality and manual traffic checking
Don't worry about malicious ads anymore. We take care of this.
- In-house account team that reviews campaigns before launch
- Blocked and allowed categories and domains, set by you
- Built-in traffic-checking tools during flight
- Fast removal of any creative you flag
How to start
From first email to first payout
Tell us about the inventory
App or site, formats, geos, monthly volume, current eCPM if you have it.
Proposal
Which demand fits, expected eCPM range, integration option and payment terms.
Integration
SDK-free where possible: tags, VAST, S2S or a programmatic deal through your existing stack.
Go live
Campaigns start after quality review. You get reporting and a manager you can message.
Questions publishers ask
Before you write to us
What inventory do you accept?
Apps and sites with real users and measurable traffic across in-app, mobile web, desktop web and CTV. We check traffic before integration. If the numbers do not add up, we tell you why.
How does the integration work?
Depends on your stack: tags or VAST for web and CTV, S2S, or a programmatic deal through the SSP you already use. We do not require you to add a new SDK.
Can I block categories or specific advertisers?
Yes. Blocked and allowed lists for categories and domains are part of the setup, and you can change them at any time through your account manager.
How and when do you pay?
Payment terms are agreed in the proposal and the contract with MoreAds OÜ, an EU company registered in Estonia. Reporting is available so you can reconcile before each payout.
Send us your inventory details
Formats, geos and volumes. We reply with a proposal within one business day.