Mobile & CTV performance marketing

Paying users for apps.
Premium demand
for publishers.

X5 Agency plans, buys and optimizes campaigns across mobile web, in-app, desktop and connected TV. Advertisers get scale with clean traffic. Publishers get fill rate and eCPM without low-quality ads.

Let's talk I'm a publisher

Based in Tallinn, Estonia. | Working with advertisers and publishers worldwide. Reply within one business day.

Brands and platforms we work with

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Two sides, one team

Pick your side. We handle the rest.

AD

For advertisers

Get installs and paying users, not just impressions. We run the whole campaign or plug in as one more programmatic source of scale.

  • Direct relationships with publishers plus multiple SSPs
  • Video, native, banner and interstitial on mobile, desktop and CTV
  • Reporting you can reconcile with your MMP
Advertise with X5
PUB

For publishers

Turn your inventory into revenue with demand from proven advertisers. High fill rate, high eCPM, and every campaign checked by a human before it runs.

  • Tier-1 demand from brands and agencies
  • Block and allow lists for categories and domains
  • In-house account team and built-in traffic checks
Monetize with X5

How it works

From brief to live campaign in four steps

No black box. You see the plan before we spend, and the numbers after.

Brief and goals

Tell us the app, the geos, the KPI (CPI, CPA, ROAS or revenue) and the budget. We come back with a plan and a forecast.

Integration

Tracking through your MMP, or S2S and tags for publishers. Usually a few days, not weeks.

Launch

We start with a test budget, check traffic quality manually and scale only the sources that hit the KPI.

Optimize and report

Daily optimization, weekly reporting, one account manager who answers the same day.

What we handle

Everything between your budget and the result

Media planning and buying

Sources, geos, formats and budgets matched to your KPI. Managed or programmatic.

Technical integration

MMP setup, postbacks, S2S, tags, VAST for CTV. We do the wiring with your team.

Traffic quality

Manual checks before launch, built-in tools during flight, quick cut-off of sources that misbehave.

Creative analytics

Which creatives convert where, and what to test next. We share the data, not just the winner.

Reporting and BI

One view of spend, installs, events and revenue that matches your MMP and your finance.

Market insights

Benchmarks by vertical and geo, what works for apps like yours right now.

Channels and formats

Every screen your user is on

One team runs mobile, desktop and connected TV, so cross-device campaigns are planned together instead of in silos.

Channels

  • In-app
  • Mobile web
  • Desktop web
  • Connected TV

Formats

  • Video
  • Native
  • Banner
  • Interstitial
  • Rewarded
  • CTV video

Why X5

Small team, direct answers, clean traffic

We are a performance team, not a self-serve platform. That means an actual person plans your campaign, watches it and answers your questions.

  • Direct publisher relationships plus multiple SSPs, so scale does not depend on one source
  • Every source checked manually before it gets budget, and traffic tools running during flight
  • Proven-only advertisers on the publisher side, no malicious or misleading ads
  • Transparent reporting that reconciles with your MMP or ad server

Tell us about your app or inventory

Send the basics and we reply with a plan and a forecast within one business day.

Get a plan agency@x5.agency