Managed service
We plan, buy, optimize and report. You approve the plan and watch the numbers.
- Media plan and forecast before spend
- Creative recommendations and testing
- Weekly reporting, daily optimization
- One account manager
For advertisers
Paying users for your app, on every screen
Smartphones and TVs are always on. We reach your audience across in-app, mobile web, desktop and connected TV, and optimize to the KPI that matters to you: CPI, CPA, ROAS or revenue.
Based in Tallinn, Estonia. | Working with advertisers and publishers worldwide. Reply within one business day.
Two ways to work with us
Managed campaigns or one more source of scale
X5 Agency makes it easy to activate regardless of how you prefer to source inventory.
Programmatic source
Already buying in-house? Add X5 as another source of scale through your DSP or direct deals.
- Direct publisher supply plus multiple SSPs
- PMP and direct deals
- Postbacks to your MMP, events on your side
- Transparent source-level reporting
Reach
Deliver a full brand experience across devices
Users switch between phone, laptop and TV during the day. We plan the campaign for the whole path, not for one placement.
- Maximum reach of potential customers
- Efficient cross-device campaigns planned as one
- More audience data to analyze and reuse
Channels
- In-app
- Mobile web
- Desktop web
- Connected TV
Formats
- Video
- Native
- Banner
- Interstitial
- Rewarded
- CTV video
How we work
What happens after you write to us
Brief
App, store links, geos, KPI and budget. If you have an MMP, tell us which one.
Plan and forecast
Sources, formats, split by geo, expected volumes and CPI/CPA. You approve before anything is spent.
Test launch
Small budget across several sources. Manual quality check on each one before it scales.
Scale
Budget moves to sources that hit the KPI. Weekly report, daily optimization, same-day answers.
Inventory and quality
Connect to your audience and premium inventory
Scale that does not depend on one source, and traffic we would put our own budget on.
- Direct relationships with publishers
- Multiple SSPs for additional reach
- Simple integration through your MMP or S2S
- Manual pre-launch checks and built-in traffic tools during flight
- Source-level reporting you can reconcile with your own data
Questions advertisers ask
Before you write to us
What is the minimum budget?
There is no fixed minimum. A test usually needs enough budget to get statistically meaningful results in your geos, and we tell you that number in the plan. If your budget does not fit a meaningful test, we say so.
How do you charge?
Depends on the model: CPI, CPA, CPM or a management fee on top of media. We agree the model in the plan, and the reporting matches the model.
Which MMPs and tracking do you support?
Any MMP that supports postbacks (AppsFlyer, Adjust, Branch, Singular, Kochava and similar), plus S2S tracking for web and VAST for CTV.
How do you protect against fraud and low-quality traffic?
Every source is checked manually before it gets budget. During the campaign we use traffic-checking tools and your MMP fraud reports, and cut sources that do not hold up. You see source-level data, so nothing is hidden behind an average.
Send us the brief
App, geos, KPI and budget. We reply with a plan and a forecast within one business day.