General
What does X5 Agency do?
We are a performance marketing team for mobile and CTV apps. For advertisers we plan, buy and optimize user acquisition campaigns across in-app, mobile web, desktop and connected TV. For publishers we monetize inventory with demand from proven advertisers, with a manual quality check on every campaign.
Who do you work with?
App developers and brands that need paying users, agencies that need one more source of scale, and publishers with app, web or CTV inventory. Some of the names: NordVPN, Surfshark, OKX, DHgate, 888, Jackpocket, 1xBet, BetMGM, PokerStars. See partners.
Which channels and formats do you run?
Channels: in-app, mobile web, desktop web and connected TV. Formats: video, native, banner, interstitial, rewarded and CTV video. One team plans all of them, so cross-device campaigns are planned together.
What is media planning and buying, in your case?
Choosing the sources, geos, formats and budgets that can hit your KPI, buying that inventory through direct publisher relationships and multiple SSPs, and then moving budget to what works. We deliver the plan before spend and support you from planning through execution.
Advertisers
How do you charge advertisers?
By CPI, CPA, CPM or a management fee on top of media. We agree the model in the plan, before anything is spent, and the reporting matches the model.
Is there a minimum budget?
No fixed minimum. A test needs enough budget to get meaningful results in your geos, and we state that number in the plan. If your budget does not fit a meaningful test, we say so instead of running it anyway.
Which MMPs and tracking do you support?
Any MMP with postbacks: AppsFlyer, Adjust, Branch, Singular, Kochava and similar. S2S tracking for web, VAST for CTV.
How do you protect against fraud and low-quality traffic?
Every source is checked manually before it gets budget. During the campaign we use traffic-checking tools and your MMP fraud reports and cut sources that do not hold up. You get source-level reporting, so nothing hides behind an average.
Publishers
What inventory do you accept?
Apps, sites and CTV inventory with real users and measurable traffic. We check traffic before integration and tell you if something does not add up.
How does publisher integration work?
Tags or VAST for web and CTV, S2S, or a programmatic deal through the SSP you already use. We do not require a new SDK.
Can I block categories or advertisers?
Yes. Blocked and allowed lists for categories and domains are part of the setup and can be changed any time through your account manager.
How and when do publishers get paid?
Terms are set in the proposal and the contract with MoreAds OÜ, an EU company registered in Estonia. Reporting lets you reconcile before each payout.
Getting started
How do I start?
Write to agency@x5.agency or use the contact form with your app or inventory details, geos, KPI and budget. We reply with a plan or proposal within one business day.
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